Espressology is a bespoke, specialty coffee roasting company based in Sydney, Australia. When the Director of Coffee reached out to me in August, he was looking to promote Espressology’s premium, region-based Single Origin Coffee for a coffee cupping event hosted by Specialty Coffee Curators for the best in the business. The brief was to create an awareness piece and sample package to engage an audience and increase the uptake of a new Single Origin Coffee. The brief asked for the creation of a brand identity and packaging which would reflect the origin of the coffee roast, Brazil. The packaging was to be applied to 250g tinned samples for attendees to take home, learn about and taste. The uptake of the coffee was taken very warmly by the audience on the night of the event.