Calvin Klein Underwear Macquarie University Project
Calvin Klein Underwear approached the Marketing Student Division at Macquarie University to work on-site and create a marketing plan for the Macquarie Centre store. This introduced the final year students to working in-house at an apparel company, and the students were asked to create real briefs and collateral for a VIP Student Night Out event, and generate more traffic into the Macquarie Centre store. As an in-house graphics designer, I worked with the student briefs to create a collection of point of sale, banners, brochures and letterbox drop flyers for this event.